Sky Sports is British Sky Broadcastings premier 24 hour sports news channel in England and Ireland. British Sky Broadcasting is a satellite pay TV company and together with Sky Sports additionally, it has Sky Sports 1, 2, 3 and Xtra which are available like a Premium package above the basic Sky Sports. Since its creation in 1990, Sky Sports has played a very prominent role in commercializing British sport. This channel has also been a key player for making a paradigm change in the organizational structure of sports broadcasting by being the first to support and encourage the Premier League to break away from the Football League in 1992.
Sky Sports began as The Sports Channel in March 1990 as Sky Television was lacking an exclusive sports channel initially Spessartnews. Sports programs were transmitted occasionally from this channel but rather than introducing a sports channel of their own, Sky Television made a decision to put money into Eurosport. With the launch of Sky Television in February 1989, Eurosport was marketed among its four channels.
British Sky Broadcasting and Sky Television declared a merger in the year 1990. Initially launched as British Sky Broadcasting, the Sports Channel was relabeled Sky Sports when it was finally launched in April, 1991 on the SES Astra IB Satellite television. Eurosport discontinued its partnership with Sky Television upon the launch of Sky Sports but remained available on the SES Astra platform.
Sky Sports soon turned out to be just about the most successful channels of the Sky system. It was from September 1992, that Sky began selling Sky Sports as a subscription channel. After Sky Movies, this was the second channel in the Sky system which was encrypted via the Video Crypt system. Even though Sky Sports started out by airing sports including golf and rugby, it soon obtained the rights to air Italian and German League Football thereby increasing its popularity base.
In 1992/93, with the formation of the Premier League, Sky Sports became the most popular sports channel following a purchase of the exclusive broadcasting rights of Premier League Football in England and Ireland for the period of five years.
Sky Sports also manages Sky Sports news, the 24 hour sports news channel which was launched in 1998. The design of this news channel was revamped during 2007. This was just in time with the football season. Although the main structure of presentation was maintained, the colour displays on the information box, the ticker towards the bottom on the screen and the breaking news ticker were changed Sport Fanatick. A new studio, new theme tune and new title sequences were additionally a portion of the revamping. However the broadcasting format remained at the 4:3 and failed to get up-graded on the Widescreen 16:9 formats.
Till date Sky Sports is related more with football compared to any other sports. It’s perhaps because of this reason why this channel does tend to suffer from some loss in viewership during the summers when no football is played.