Sky Sports is British Sky Broadcastings premier 24 hour sports news channel in England and Ireland. British Sky Broadcasting is a satellite pay TV company and together with Sky Sports it also has Sky Sports 1, 2, 3 and Xtra which are available like a Premium package over the basic Sky Sports. Since its inception in 1990, Sky Sports has played a very dominant role in commercializing British sport. This channel has also been a key player in making a paradigm shift in the organizational structure of sports broadcasting by being the first to support and encourage the Premier League to break away from the Football League in 1992 odds betting.
Sky Sports began as The Sports Channel in March 1990 as Sky Television did not have a privileged sports channel initially. Sports programs were transmitted occasionally by this channel but instead of introducing a sports channel of their very own, Sky Television made a decision to invest in Eurosport. Upon the launch of Sky Television in February 1989, Eurosport was marketed as one of its four channels.
British Sky Broadcasting and Sky Television announced a merger in 1990. Initially launched as British Sky Broadcasting, the Sports Channel was relabeled Sky Sports when it was eventually launched in April, 1991 on the SES Astra IB Satellite television. Eurosport discontinued its partnership with Sky Television upon the launch of Sky Sports but remained located on the SES Astra platform.
Sky Sports soon turned out to be one of the most successful channels of the Sky system. It was from September 1992, that Sky began selling Sky Sports as a subscription channel. After Sky Movies, it was the second channel in the Sky system which was encrypted via the Video Crypt system. Even though Sky Sports started out by broadcasting sports including golf and rugby, it soon obtained the rights to air Italian and German League Football thereby increasing its popularity base.
In 1992/93, together with the formation of the Premier League, Sky Sports had become the most favored sports channel following the purchase of the exclusive broadcasting rights of Premier League Football in England and Ireland for a duration of five years.
Sky Sports also operates Sky Sports news, the Round-the-clock sports news channel which was launched in 1998. The look of this news channel was overhauled during 2007. This was just in time with the football season. Though the main structure of presentation was preserved, the color displays of the information box, the ticker towards the bottom of the screen and also the breaking news ticker were changed. A brand new studio, new theme tune and new title sequences were additionally a part of the revamping. Nevertheless the broadcasting format remained at a 4:3 and did not get upgraded on the Widescreen 16:9 formats find out more.
Till date Sky Sports is related more with football compared to every other sports. It’s perhaps due to this reason that this channel does tend to suffer from some loss in viewership throughout the summers when no football is played.