Mobile casinos and the mobile gambling industry at large will continue to boom in the five years through to 2017, on the back of growth in online casinos, lotteries and betting, according to the latest research released by Juniper Research.
Mobile Betting Market Rising
According to the Juniper report, the combined mobile gambling market will rise from its current $13 billion a year to around $100 billion by 2017. Mobile betting at sportsbooks alone will rise to $45 billion by 2017, making it the largest component of the gaming boom on smartphone and tablet devices.
William Hill Casino Mobile and fellow and fellow operators such as Ladbrokes and Paddy Power have seen a 40% increase in online sportsbook customers placing wagers from a mobile device, according to the report. Mobile bets now account for 20% of all bets placed on the three sites, suggesting it is rising but that there is still room for growth.
Improved Mobile Platforms
All Slots Mobile has led the recent rush by online gambling operators to improve their mobile offerings, by launching its long-talked about HTML5 platform for Apple iOS devices. The move brings 11 of its most popular mobile slots and video poker titles to the iPhone, iPad and iPod Touch.
Bet365 Mobile and William Hill Mobile have also been busy updating their mobile platforms in the knowledge that this is a booming section of their operations. Both of them offer sports betting to mobile customers, and around a dozen mobile-friendly casino games through their websites and apps.